Ecommerce Platform Modernization With AI to Improve Customer Retention
A modern ecommerce website developed to improve digital shopping experiences and optimise customer engagement for a growing UK audience. The Very Platform delivers AI recommendations and faster website performance for smooth online shopping.
Challenges
When the ecommerce brand partnered with us, their objective was to upgrade the existing platform with modern capabilities to support increased traffic and improve customer retention.
The primary challenges focused on:
- Limited product discovery impacted user retention and browsing experience
- Slow website performance impacted mobile shopping journeys
- Complex checkout workflows increased cart abandonment rates
- Lack of personalised shopping recommendations reduced conversions
- Growing user traffic created scalability and performance concern
How We Solved Them
We upgraded the Very ecommerce website with AI-powered ecommerce features focused on improving shopping experiences and increasing platform efficiency.
- Integrated AI product recommendation engines to deliver personalised shopping suggestions
- Developed advanced search and filtering functionality for quicker product discovery
- Optimised website performance and loading speed to improve user experiences
- Enhanced checkout workflows to simplify the purchasing process
- Implemented better ecommerce architecture to support increasing traffic and customer activity
This approach improved customer engagement and created a faster and more personalised ecommerce experience.
Outcomes
- 45% improvement in product discovery
- 40% boost in mobile user engagement
- 35% quicker checkout process
- 30% reduction in cart abandonment
- 25% growth in customer retention
