Replace Traditional Training App With a Digital Fitness Platform to Improve Member Engagement
Extra Fitness is a fitness application developed to make personalised training more engaging. The platform enables members to access guided workout sessions, receive AI-based coaching, and monitor their fitness journey with an intuitive mobile experience.
Challenges
The client hired us to replace traditional fitness management methods with a digital platform that could keep members engaged and simplify fitness programme delivery.
The main challenges included:
- Generic workout plans were not meeting individual fitness goals.
- Low user engagement impacted workout consistency and retention.
- Members lacked convenient access to guided training outside the gym.
- Limited progress visibility reduced motivation to complete fitness programmes.
- Administrative processes consumed valuable time for gym management.
How We Solved Them
Our AI fitness app development experts built Extra Fitness with intelligent training capabilities and modern features to deliver a personalised and engaging member experience.
Here's what we incorporated in the solution:
- Developed an AI workout coach that suggests exercises based on the user goals and other metrics.
- Incorporated progress tracking with performance reports and achievement badges to keep users engaged.
- Enabled personalised fitness journeys that adapt workout intensity and recommendations as members progress.
- Automated membership and training management workflows. It helps decrease administrative effort and improves the overall user experience.
This solution transformed Extra Fitness into a digital training platform that supports member engagement and simplifies fitness management.
Outcomes
- Increased member engagement by 44%
- Improved workout plan completion by 33%
- Achieved 2X growth in monthly active users
- Increased repeat app sessions by 39%
- Reduced administrative workload by 27%
